What Works™ Pledges
Listen…
1: To listen to consumer concerns and look at what situations require the Best Products
Our extensive research systems look at trends, popular products and common situations where you the consumer have concerns or requirements. We look at the information and then examine the Best Products and investigate their use.
Truth…
2: To give truthful and correct information regarding the product and the best applications
Information on products only go so far, we look at the ingredients carefully and look at how effective the product is. We compare the consumer rated products to those that WW recommends and look at the varying ingredients and processes of manufacture to allow you to make the most informed decision.
Verify…
3: To verify information and to conduct tests by regarded Experts and academics
What works labeled products are independently approved by our teams of experts, academics and industry professionals. They will scrutinize, examine, substantiate product claims and report their factual information about each product. Experts used, are industry leaders or are regarded by peers as the authority in their field and have considerable experience with products.
Award…
4: To award companies with the What Works Seal of approval on products that fulfill promises and expectations
What Works awards products with our seal of approval, there are many tiers of approval. The highest seal is the “WW independently expert/consumer approved” It symbolizes that the product fulfills our expectations and fulfills its promises to you.